SEO: Site Information

Define your site's identity, ownership type, and social profiles used for search engine knowledge panels and rich results.

Overview

The Site Information page lets you define the metadata that search engines use to build knowledge panels and rich results about your site. This includes your site name, description, featured image, and the entity that owns the site (organization or person), along with their social profiles.

Accessing site information

  1. Go to SEO in the sidebar and select your site.
  2. Click the Config tab, then select Info.

General information

  • Site name: The name search engines display in results and knowledge panels. Maximum 70 characters.
  • Site description: A brief description of your site for search engines. Maximum 200 characters.
  • Site image: The primary image associated with your site. Recommended width: 1200 pixels or more. Used in Open Graph tags and schema markup when no specific image is available.

Ownership type

Choose whether the site is owned by an Organization or a Person. This determines the type of schema.org entity generated on your site.

Organization

Select this for companies, brands, nonprofits, or any formal entity. You can fill in:

  • Organization name, URL, logo, and description.
  • Contact information: email and phone number.
  • Legal details: legal name, founding date, number of employees, tax ID.
  • Social profiles: X (Twitter), Facebook, YouTube, LinkedIn, Instagram, Bluesky, Mastodon, TikTok, Twitch, GitHub, Pinterest, and Wikipedia. These appear as sameAs links in the schema output, helping Google connect your site to its knowledge graph.

Person

Select this for personal blogs, portfolios, or freelancer sites. Fields include name, URL, image, and the same social profile links.

How this data is used

The site information is used in two ways:

  1. Schema markup: The Organization or Person entity is referenced in your JSON-LD structured data. Google uses this for knowledge panels and brand cards.
  2. Meta tags: The site name, description, and image are used as defaults for Open Graph and Twitter Card tags when individual posts don't provide their own values.

All data is synced to your WordPress site and output automatically by the plugin.

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